How Much Is A Tweet From Mashable Worth?

I was surprised and delighted to wake up this morning and find that thousands of real live people had visited JesseNewhart.com while I was sleeping.  I couldn’t figured out why, but after checking my stats I realized that Pete Cashmore CEO of super blog Mashable had Tweeted my Tweetdeck Tutorial from his @Mashable account.

I’m not sure if that was it or if it was the fact that Darren Rowse of ProBlogger fame featured the same tutorial in a post on his Twitter based blog Twitip yesterday.  A couple of weeks ago I got a tiny blurb on TechCrunch. Many other bloggers have been referencing my posts lately and I’m not going to BS you, it feels good to be making an impact.

I wasted a lot of time hemming and hawing about the details of starting a blog.  I couldn’t decide what domain name to pick, what blog theme I would use.  I have so many interests I didn’t know which subject to write about.  Also it can be scary putting yourself out there. The Adam Sandler skit They’re all Gonna Laugh At You crossed my mind on more than one occasion.

It was at the insistance of my Twitter community that I made the leap and started a blog.  I tweeted so many links to other blogs, people naturally assumed I must have one. When I told them that I didn’t my tweeps were great about encouraging me.  

I decided to blog under my own name.  I figured this would give me the licence to write about whatever I wanted to. It’s also why I chose the subtitle ‘Digital Media Explorer’. As a scavenger of great links and information to share with others I felt this was suitable yet vague enough to not box me in.

On the recommendation of others I chose BlueHost to host my blog.  BlueHost has a one click WordPress blog installer and only costs $6.95 per month for unlimited bandwidth and file storage.  I wanted a self hosted blog for three reasons:

  1. It lends credibility
  2. I wanted the ability to install various WordPress plugins.
  3. I wanted to be sure I owned and controlled my own content.

I write about what I know and love.  I share the best information that I have learned. Hopefully helping others, like so many have helped me online.  The results have been beyond my expectations and the mistakes I’ve made have not brought the whole world to laugh at me as I feared. In fact, the mistakes I’ve made have taught me things I wouldn’t have learned otherwise.  

Mistakes have also provided unexpected gifts.  Like the time Google’s Matt Cutts commented on my blog to correct a mistake I’d made.  It made me feel good that someone of his internet influence was even reading a post I had written.

If you want to establish an online presence, please don’t waste months of your time worrying like I did.  Go ahead and get started today, it is the best way to learn. I remember a writer’s guide I read when I was in high school.  One line from that book sticks in my mind to this day:

The only way to start writing is to start writing.

The only thing I regret is not starting sooner.  To rip off the credit card commercial cliche:

The cost for me to put a self hosted blog online: $6.95 per month.

The feeling I got when @Mashable tweeted my blog post: PRICELESS!

15 Responses to How Much Is A Tweet From Mashable Worth?

  1. the tutorial rocks and so does the priceless traffic spike. congrats on that, man.

  2. Sujata Chadha says:

    Hey Jesse.. love your posts and tutorials. I follow you on twitter and have learnt a lot from you. I can so relate to your initial resistance about blogging…. as I have been on the fence after purchasing a domain name & web hosting services. all I need to do is start now!!! Thanks for being so forthcoming. And good luck!

  3. Loved your tutorial! Ready for more.

    Love this particular post, too. The fear of taking that step of “going public” is real, nearly universal. Silly, but I still remember forcing myself to post my first comment on someone else’s blog. But it gets easier…and more and more rewarding.

  4. Greg in Athens GR says:

    I also was one of these visitors and became an instant follower of your blog and tweets. keep up the good work

  5. Bex Lewis says:

    Inspiring feed, and I have been having similar debates… went for ‘Life Explorer’, but like ‘Digital Media Explorer’ too, vague but focused!

    I HAVE started something similar, and am playing to see which comes out as strong, but haven’t established a strategy, etc. yet: http://drbexl.blogspot.com/!

    Am teaching ‘Design for Digital Media’ (mostly from a ‘things to consider’ than a tech perspective) course this semester (alongside history and media studies) so that is making me think a lot more about what I tell my students!

  6. Melanie Abbott says:

    Lovin’ your posts Jesse. You have the right spirit about all this. I’m inspired.

  7. Desiztech says:

    Wow nice! It is not every day you get tweeted by mash! Congrats

  8. HugoStyle says:

    Palabra. Congrats Jesse. Your tutorial was easy to understand and entertaining. I’ll be looking forward to your future work. Paz.

  9. [...] essentially to make a sale. Jesse Newhart blogged earlier this week about what he termed the Mashable effect, where a simple link recommendation from @mashable on Twitter resulted in a serious boost in the [...]

  10. [...] Social networks are not just the new email, they are also the new search engine. And a way to build traffic to websites and blogs as well as Jesse Newhart, who did the following video, found when it got linked to from Twitter by Mashable. He got thousands of hits. [...]

  11. Gloson says:

    Congratulations on being tweeted by Mashable, and that was the Friday the 13th! :P

    Oh, and I think it is worth…erm… $30?

  12. I’m very glad you do blog. Your post are always informative and helpful. I’ve learned a lot from your blog. You’re blog is one of the few that I actually read regularly.

    Keep up the good work.

  13. Melissa says:

    I came across this post of yours when I was googling for “How Mashable Started” because I had a idea floating in my mind about building an online community and was trying to figure out how great blogs started and build up to where they are. I'm glad I chance upon this post of yours. It triggers me to just get started the way Nike does with their slogan “Just do It”.

    By the way, my main concern is my full-time job. Any tips or reference to how to maintain a blog with a hectic schedule?

  14. Melissa says:

    I came across this post of yours when I was googling for “How Mashable Started” because I had a idea floating in my mind about building an online community and was trying to figure out how great blogs started and build up to where they are. I'm glad I chance upon this post of yours. It triggers me to just get started the way Nike does with their slogan “Just do It”.

    By the way, my main concern is my full-time job. Any tips or reference to how to maintain a blog with a hectic schedule?

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